Popular 90s Clothing Brands Now Considered Vintage Gems
The 1990s were an unforgettable time for fashion, blending casual streetwear, bold colors, and brand-heavy statements. Whether it was oversized jeans, logo-covered jackets, or sporty sneakers, the decade introduced some of the most iconic styles still loved today. Fast forward to now, and many of the popular clothing brands in the 90s have become 90s vintage clothing brands, sought after for their originality, quality, and nostalgic appeal.
For those looking to buy into the past, shopping for pre-loved clothing from the 1990s offers a chance to revisit a cool era while embracing sustainability. From hip-hop culture to skater aesthetics, this guide covers the most memorable brands that defined 90s fashion and continue to make an impact today.
1. Nike
Few brands shaped 90s fashion like Nike. Known for its bold logo, high-performance sneakers, and sportswear that transcended athletics, Nike was a defining force in street style. Whether it was Air Jordans, windbreakers, or oversized shirts, the brand became a must-have for both athletes and trendsetters.
Nike’s dominance extended beyond the courts and tracks. The rise of sneaker culture in the 1990s saw classics like the Air Max 95 and Air Force 1 become everyday essentials. Hip-hop artists and basketball stars fueled the brand’s popularity, with Michael Jordan’s Air Jordans turning into a global fashion phenomenon. Do you still have an old pair tucked away? Vintage Nike pieces from this decade remain highly collectible, offering a mix of nostalgia, quality, and timeless athletic style.
2. Adidas
Another sportswear giant that dominated the 1990s, Adidas was a go-to for rappers, athletes, and casual dressers alike. The brand’s signature three-stripe pants, tracksuits, and shell-toe sneakers became part of everyday streetwear, bridging the gap between performance gear and pop culture.
Artists like Missy Elliott and LL Cool J solidified the brand's presence in hip-hop culture, frequently sporting Adidas tracksuits in music videos and performances. Meanwhile, the brand’s collaborations with soccer teams and basketball players expanded its reach beyond urban fashion. Today, vintage Adidas pieces remain a staple in the resale market, proving that the brand’s influence from the 1990s still holds strong.
3. Tommy Hilfiger
Tommy Hilfiger was all about bold colors, oversized shirts, and preppy-meets-urban style. The brand became synonymous with hip-hop culture, thanks to artists like Aaliyah and Snoop Dogg rocking Tommy Hilfiger pieces on stage and in music videos. From denim overalls to logo-heavy jackets, the label’s influence on 90s clothing brands was undeniable.
What set Tommy Hilfiger apart was its ability to blend classic Americana with street fashion. While it maintained its roots in preppy designs, the brand’s oversized rugby shirts, flag-logo windbreakers, and sporty aesthetic resonated with a younger, urban audience. Today, vintage Tommy Hilfiger pieces—especially from the 1990s—are highly sought after, reflecting the brand’s enduring impact on casual yet polished fashion.
4. Levi’s
A staple of American fashion, Levi’s was a household name long before the 1990s, but its influence skyrocketed during this decade. The brand’s jeans—particularly 501s—became a must-have for everyone, from grunge lovers to preppy teens. Whether you were pairing them with a flannel or a cropped shirt, Levi’s was a go-to for effortless, everyday style.
The rise of denim in 90s fashion meant that Levi’s was at the forefront of countless trends. Baggy jeans, denim jackets, and vintage-inspired washes became wardrobe essentials. From hip-hop culture to skateboarding scenes, Levi’s was embraced across subcultures. Vintage Levi’s pieces from the 1990s remain highly desirable, with collectors and fashion enthusiasts constantly searching for authentic, well-worn denim that captures the essence of the decade.
5. Ralph Lauren
When it came to classic American fashion, Ralph Lauren set the standard in the 1990s. Polo shirts, cable-knit sweaters, and tailored jackets became staples, blending preppy elegance with casual luxury. Whether it was a crisp Oxford shirt, a rugby-striped polo, or a structured blazer, the brand defined polished yet effortless style. By the 1990s, Ralph Lauren had evolved beyond country club fashion, with hip-hop icons like Raekwon and Kanye West incorporating Polo pieces into streetwear, making oversized sweaters and logo-heavy jackets part of urban trends.
Much like other 90s vintage clothing brands, Ralph Lauren remains highly sought after. Signature pieces like the Polo Bear sweater, first introduced in 1991, continue to hold collector value. For those looking to identify vintage clothing, Ralph Lauren offers timeless quality and craftsmanship that still resonates today, whether through a classic denim jacket, varsity sweater, or structured trench coat.
6. Calvin Klein
Few brands captured the sleek, minimalistic aesthetic of the 1990s better than Calvin Klein. Though the company was founded in the 1960s, it gained widespread recognition in the 1980s, solidifying its place among 80s clothing brands with its iconic denim campaigns, signature fragrances, and effortlessly cool basics.
By the 1990s, Calvin Klein had become a powerhouse in both casual and high-end fashion, with high-waisted jeans, body-hugging dresses, and unforgettable underwear ads featuring Kate Moss and Mark Wahlberg. Today, vintage Calvin Klein pieces remain a go-to for those who appreciate timeless, understated style.
7. The North Face
In the 1990s, The North Face was more than just a brand for outdoor enthusiasts—it became a major part of street fashion. From oversized puffer jackets to fleece pullovers, the brand appealed to skaters, hip-hop fans, and athletes alike. Today, vintage North Face pieces from this decade are highly collectible.
What made The North Face stand out was its mix of functionality and fashion. While originally designed for outdoor adventures, the brand’s insulated jackets and rugged fleece layers found their way into urban street style, embraced by hip-hop artists and skaters who valued both warmth and attitude. Vintage North Face outerwear from the 1990s remains a top choice for those looking to add both practicality and retro style to their wardrobe.
8. Guess
Known for its sultry denim ads and bold designs, Guess was a defining force in 1990s fashion brands. From high-rise jeans to logo-covered shirts, the brand was a go-to for both casual and glam looks. Vintage Guess pieces, especially those featuring their signature triangle logo, remain in demand.
What set Guess apart in the 1990s was its blend of European-inspired style with all-American glamour. Its denim collections, featuring acid-wash jeans, cropped jackets, and mini skirts, dominated fashion trends. The brand’s unforgettable ad campaigns, featuring supermodels like Claudia Schiffer and Anna Nicole Smith, cemented its place as a staple of the decade. Vintage Guess pieces today are particularly sought after for their retro aesthetic and quality craftsmanship.
9. Abercrombie & Fitch
While Abercrombie & Fitch hit peak popularity in the 2000s, its 1990s rise was hard to ignore. Preppy, sporty, and effortlessly cool, the brand was known for its rugged cargo pants, slim-fitting shirts, and casual dresses. Vintage A&F pieces from this era still capture that laid-back, effortless style.
The 1990s saw Abercrombie & Fitch evolve from an outdoor retailer to a mainstream fashion giant, thanks to its carefully curated all-American image. The brand’s use of moody, sepia-toned advertisements and signature logo-heavy sweatshirts made it a favorite among teens and young adults. Vintage Abercrombie & Fitch pieces today bring back the nostalgia of an era when faded denim, layered polos, and soft cotton tees defined effortless, casual fashion.
10. Diesel
A staple of 90s vintage clothing brands, Diesel made a name for itself with edgy jeans and rebellious designs. From distressed denim to leather jackets, the brand catered to those looking for a little attitude in their fashion. Today, vintage Diesel pieces are still considered statement items.
Founded in Italy, Diesel gained international recognition in the 1980s, standing alongside other 80s clothing brands known for premium denim. By the 1990s, the brand had fully embraced an alternative, rock-inspired edge, with its low-rise jeans, ripped denim, and graphic tees. The company’s daring ad campaigns further set it apart, making Diesel a must-have for those who wanted a break from traditional fashion norms.
11. FUBU
One of the most iconic brands in hip-hop culture, FUBU—short for "For Us, By Us"—was a major force in streetwear. The oversized jerseys, baggy pants, and logo-heavy shirts became a status symbol, and vintage FUBU pieces remain a favorite among collectors and 90s fashion enthusiasts.
Founded by Daymond John in the early 1990s, FUBU embodied the entrepreneurial spirit of the decade and quickly became a staple in urban fashion. Artists like LL Cool J helped bring the brand into the mainstream, rocking its bold lettering and bright colorways. Vintage FUBU gear remains an important part of streetwear history, representing a time when hip-hop and fashion merged like never before.
12. Reebok
With chunky sneakers, classic tracksuits, and a focus on high-energy sportswear, Reebok was a must-have in the 1990s. From basketball courts to everyday wear, the brand defined athleisure before it was even a term. Today, vintage Reebok pieces are a go-to for anyone looking to recreate a true 90s look.
The brand’s high-top sneakers were particularly popular, with models like the Reebok Pump and the Classic Leather dominating both streets and sports arenas. Whether paired with baggy denim or a sleek tracksuit, vintage Reebok pieces continue to capture the effortless style of the 1990s. Ever wish you had held onto your original Pumps? They’re now among the most sought-after vintage sneakers on the resale market!
13. Vans
A symbol of skate culture, Vans was a must-have for anyone who loved casual, laid-back fashion. The brand’s iconic sneakers, graphic tees, and checkered prints became a staple in both alternative and mainstream fashion trends. Vintage Vans gear from the 1990s still holds up today.
Vans had already been a favorite among skaters since the 1970s, but its influence exploded in the 1990s as grunge and alternative rock surged in popularity. The brand’s simple yet durable designs made it the perfect choice for those who wanted fashion that was both functional and cool. Vintage Vans gear remains a favorite, especially for those drawn to retro skate culture.
14. Bugle Boy
Known for its baggy cargo pants and logo sweatshirts, Bugle Boy was a major force in casual fashion during the 1990s. While the brand eventually faded, its original designs are now making a comeback, with vintage lovers rediscovering its laid-back appeal.
Bugle Boy was particularly popular for its utility-focused designs, featuring multi-pocket cargo pants and relaxed-fit denim that appealed to both young men and women. The brand’s stylish yet comfortable pieces made it a go-to for everyday fashion. Today, vintage Bugle Boy pieces offer a nostalgic throwback to the relaxed, effortless style of the 1990s.
Bring Back the 90s With Pre-Loved Clothing
The 1990s left a lasting mark on fashion, with bold logos, oversized silhouettes, and effortlessly cool streetwear that still influence trends today. Whether you're drawn to the preppy aesthetic of Ralph Lauren, the urban edge of FUBU, or the skater vibes of Vans, these 90s clothing brands have earned their place as vintage gems worth rediscovering.
Shopping for pre-loved pieces is more than just a style statement—it’s a sustainable choice that keeps fashion history alive. Whether you're searching for an iconic denim jacket or wondering how to find vintage jewelry, ShopGoodwill.com makes it easy to discover authentic vintage clothing while supporting its mission to create job opportunities and strengthen communities. If you're ready to bring back the best of the 1990s, start exploring today—you never know what rare treasure waiting to be uncovered!
Sources:
Adidas. adidas History: 1949 to Now. https://www.adidas.com/us/blog/392942-adidas-history-1949-to-now
Anderson, Maria Bobila. How Ralph Lauren's Polo Bear Became a Hip-Hop Status Symbol. Fashionista, https://fashionista.com/2018/05/ralph-lauren-polo-bear-hip-hop-symbol
Bakhtiari, Layla. How Abercrombie & Fitch Went from Mall Brand to Relevancy Crisis and Back Again. The Business of Business, https://www.businessofbusiness.com/articles/abercrombie-and-fitch-hollister-history-relevancy-crisis/
Bundlex. The history of GUESS. https://www.bundlex.com/en/blog/fashion-tips/history-of-guess/
FUBU Founders: The Story Behind the Iconic Streetwear Brand. Shoppe Black, https://shoppeblack.us/fubu-founders/
Lockwood, Lisa. Calvin Klein: A History and Timeline. WWD. https://wwd.com/feature/calvin-klein-history-1236091817/
Ogunnaike, Nikki. How Exactly Did The North Face Become Cool? Dazed Digital, https://www.dazeddigital.com/fashion/article/32153/1/how-exactly-did-north-face-become-cool
Sayej, Nadja. How Diesel Brand Founder Renzo Rosso Is Bringing the Fashion Scene to Miami. Forbes, https://www.forbes.com/sites/nadjasayej/2023/03/11/how-diesel-brand-founder-renzo-rosso-is-bringing-the-fashion-scene-to-miami/
Ssense. The Almost Definitive History of Reebok Classics. https://www.ssense.com/en-us/editorial/fashion/the-almost-definitive-history-of-reebok-classics
Steinhauer, Jennifer. Bugle Boy Files for Bankruptcy Protection, Plans to Restructure. Los Angeles Times, https://www.latimes.com/archives/la-xpm-1993-04-13-fi-22356-story.html
The Invention of the Iconic Vans Skateboarding Shoe. Smithsonian Institution, https://invention.si.edu/invention-stories/invention-iconic-vans-skateboarding-shoe
The Riveting History of Levi's Jeans. The Gentleman's Journal, https://www.thegentlemansjournal.com/article/the-riveting-history-of-levis-jeans/
Tone Footwear. The Evolution of Nike: A Detailed History and Key Model Releases by Year. https://tonefootwear.com/pages/the-evolution-of-nike-a-detailed-history?srsltid=AfmBOor9RwukWngM9WDZWeLiuF-Wjp-pOTQAu-Le-jHsi0B5n62NA4Ju
Wischhover, Cheryl. The History of Tommy Hilfiger: From Upstate New York to Global Icon. WWD, https://wwd.com/feature/tommy-hilfiger-history-1236187438/